Fundamental of design: Content in web design.


In Web Design, Content Is King! The design must reflect the spirit of content and communicate with its idea.

“Content is King” — Bill Gates, 1996

Websites are actually a means to distribute content, and it is that content and access to it which should be the core to every web design.

In order for the content to be the core of the design, the website needs a few things: easily visible content, easy and clear navigation, and functional.

What do I mean by this?

Here is an example wheres the content is the core of the design.


GitHub is a development platform. Developer can host code, manage projects, and build software alongside millions of other developers.

The GitHub design really elegant, simple and large type that intentionally mashes with the easily visible content, easy and clear navigation, and functional to reinforce the grasp between developers and the plateforme.

GitHub Screenshot 2017

How does content influnce design? and what sholud look at when preparing for a new design?

Attributes that influence the design…Img source

There are three main attributes of content that influnce the design.

  • Audience : Age, Gender, Cultural niche, Life style …..
  • Tone: Formal, Casual, Sarcastic, Friendly, Informational ……
  • purpose: Information, Social, Conversion …..
Img Source

Answering this questions about the content will enable the design outline to be ready.

Don’t just rely on what you think; as you move forward with the project — observe the audience and the users how they interacte with you design; what do they really like? The more you refine your communication style for your audience the easier it will be to carry them with you.

Hopefully you now have a better understanding of why content is king in web design. You also should have a little bit better understanding of how to emphasis and use content in your next projects.


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